UPF Limited is a FinTech startup which offers collateral-free short-term loans with customized loan repayments to its MSME customers.

We, at UPF, are an innovative and highly passionate team that blends cutting edge technology with deep human insight into lending.We aim at delivering instant hassle-free credit to a wider spectrum of MSME businesses including millions of unorganized enterprises with limited credit history or are highly leveraged on paper. Dexter, our groundbreaking statistical modeling-based proprietary analytics engine, enables us to "see" beyond the perceived risk of traditional credit frameworks.

UPF is backed by Fortune Financial Services (India) Limited, a conglomerate firm involved in Retail Lending, Housing Finance, Equities and Derivatives trading, Equity Research, Commodities Trading, Portfolio Management Services, Distribution of Mutual Funds, IPO & Insurance products and Investment Banking services.